Effective brand communications start with knowing who you are and how you differentiate from others. Communicating your key messages in a context that resonates with your target audiences through the right channel is key to a successful brand communications campaign.

Over the past 25+ years, I have designed and implemented strategic communications campaigns in key markets in Asia, helping clients establish or reinforce their brand image and thought leadership.

My clients range from technology start-ups to leading local and international companies in various industry sectors including IT and telecom, financial services, education, public utilities and consumer products and services. 

An international content marketing and public relations professional, I specialise in writing, research, executive coaching, and media / analyst engagement.

Over the past 20 years, I have worked internationally with many of the world’s leading engineering, technology and financial brands on communication strategy, content development and distribution, investor relations and media outreach.

I passionately believe that campaigns that don’t resonate with their audiences are a waste of time, money and effort.

Having lived in India, Singapore, Hong Kong, the UK and Nigeria, I have a unique global perspective into the similarities and differences between different markets, a skill I bring to bear in everything I write and communicate.